Overview
We built and optimized a travel website for Juragan Travel using Next.js 16 (App Router) and TypeScript. The primary focus was on performance, technical SEO, and maximizing conversions. A standout feature is the dynamic price checker, powered by a configuration-driven architecture that allows fares and routes to be updated instantly without touching the codebase.
Key Features
- Config‑Driven Price Checker: A dynamic intercity price checker with validation, smooth UX states, and automatic WhatsApp deep links. Fare and route updates are handled via configuration for ease of maintenance.
- Structured Route Pages: Dedicated pages for popular routes with optimized images, clear cards, and strong CTAs, designed to match search intent.
- Rich FAQ System: Structured FAQs with
schema.orgmarkup to generate rich results in search engines and improve Click-Through Rate (CTR). - Conversion Focused: Streamlined flows with WhatsApp CTAs and forms, fully measured via Google Analytics 4 custom events.
- Technical SEO: Comprehensive implementation including Open Graph/Twitter cards, canonical tags,
robots.txt, sitemap, and JSON‑LD schemas for FAQ, Breadcrumb, and ItemList.
Technology Stack
- Framework: Next.js 16 (App Router), TypeScript
- Styling: Tailwind CSS (Mobile-first, Accessible UI)
- Performance: Next/Image optimization, lazy/priority loading, Web Vitals best practices.
- Analytics: Google Analytics 4 (Event tracking & Conversions)
- SEO: Schema.org JSON‑LD, Dynamic Metadata
Outcomes
- Strong SEO Foundation: The content structure and schema markup resulted in rich snippets and improved search visibility.
- High Performance: Achieved a fast, clear, and mobile-friendly user experience with optimized assets.
- Measurable Growth: Full visibility into user behavior and conversion flows through GA4 integration.